Prompt: Tasked with designing a *hypothetical new dark ride to replace an existing attraction at Universal Studios Florida, the lab participants were split among pairs and assigned to their own respective segments and convey their part of The Legend of Sleepy Hollow. The following presentation transported panelists through the final scene, as well as the unloading station. Among the factors considered during the process, some include: the space’s aesthetic & design, the space’s functionality in respect to the ride system and additional facilities, emergency & safety planning, the project’s budget, the overall guest experience, etc.

Completed for the Universal Creative Lab through the University of Central Florida.